Retail
Smarter Stores. Safer People. Stronger Insights. In a rapidly changing, highly-competitive industry, providing both an effective security operation while optimising the customer experience is a demanding challenge for the modern retailer. In this article we explore how common problems are being overcome with the use of Concept Pro’s fully customisable Deep Learning Analytics.
Dec 12, 2025 • min read
From convenience shops to department stores, visibility is everything. Our intelligent video solutions give you the power to see, understand, and act—combining next-generation AI cameras, video recorders, analytics, and monitors to help you protect people, reduce shrinkage, and improve the retail experience across every site.
Build a Safer, Smarter Retail Environment
Retail environments demand constant awareness without constant attention. Our AI-driven cameras and recorders work together to detect real activity, filter out false alerts, and help you understand what’s really happening, so you can respond faster and manage smarter.
- Vandal Dome IP Cameras: Designed for discreet yet durable ceiling installation in high-traffic indoor areas like checkout counters, product aisles, and exteriors. Smoked dome options are available to obscure the monitoring angle. The CVP5325 series of cameras provides high-performance in a compact, fixed lens package.
- ColourSmart IP Cameras: Deliver clear, true-colour video 24/7, even in dim car parks or outdoor entrances, ideal for verifying activity after hours.
- DeterSmart IP Camera: Perfect for store entrances, rear exits, or high-theft zones. Flashing red/blue lights and audio warnings can automatically activate when motion or loitering is detected.
- Fisheye IP Camera: Provide seamless 360° coverage in open floor areas without visual blind spots using the CBP360-IP12M-2 fisheye camera.
- Professional Network Video Recorder: Record up to 16 channels in real-time 8-megapixel resolution. Apply Smart Storage Compression to automatically reduce bit rate to match the recording frame rate, to reduce storage costs and increase retention time. Utilise AI Search to quickly find an object of interest that triggered any configured AI video analytics events.
- Industry-leading VMS: Concept Pro is integrated with the Network Optix Nx Witness software platform, providing a scalable, professional VMS capable of satisfying any monitoring requirements.
“At first, I was sceptical about the introduction of analytics data being pushed into our retail portal. How wrong I was! Not only have we improved our customers’ instore experience, but we’ve increased sales and managed our staff so much better!“
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Preventing shrinkage starts with visibility and deterrence.
- AI-powered intrusion and loitering detection available on professional Concept Pro 8-megapixel IP cameras help identify suspicious behaviour around self-checkout zones, exits, and stockrooms.
- Public Viewing Monitors (PVMs) placed at entrances, self-checkouts, or high-risk aisles show live video to deter theft and can switch to promotional content when no motion is detected.
Whether you’re managing a single boutique or hundreds of retail sites, these tools make it easier to identify trends and take early action before losses occur.
The Concept Pro AI Bridge supports a growing range of powerful, retail-focused AI apps that deliver actionable insights, including:
- People Counting / Zone Counting / Queue Management – Measure foot traffic, checkout wait times, and flow through aisles or displays.
- Heatmap / Advanced Heatmap – Identify high-traffic zones from floors to shelves to improve store layout and marketing placement.
- Intentional Body Gaze Detector – Understand customer engagement with promotional zones, high-value items or any part of the store layout.
- Hand & Foot Intrusion Detection – Detect a person interacting with designated merchandise or shelves with high-value products.
- Staff Exclusion People Counting – Ensure data accuracy by excluding staff from analytics.
- Aggressive Detection / Imminent Threat – Detect and alert on violent or aggressive incidents near tills or exits. Recognise staff posture indicating distress. Improve response time to de-escalate dangerous situations.
- Loitering Detection / Stay & Go – Identify potential theft or antisocial behaviour around shelves or entrances.
- Intrusion Detection / Virtual Fence – Protect after-hours zones such as stockrooms.
- Under-Age Detection – Monitor restricted product areas such as alcohol or vape displays.
